Rosa Whitfield
Ran front desks for fifteen years - salon, dental, med-spa - before building the assistant she always wanted on staff. Knows exactly which questions the bot must answer like a human, because she answered them for a living.
Appointment AI
Every salon, clinic, and studio has the same employee of the year: the one answering booking texts under the hairdryer. We build the assistant that answers in seconds, books against your real calendar, remembers every client's preferences, and sends the polite no-show reminders - all day, all evening, snowbird season included.
Thomas Road, Phoenix — Salons, med-spas, studios
The under-the-dryer problem
Nobody calls during business hours anymore - they text at 8pm from the couch, and whoever answers first gets the appointment. The front desk steps out, the phone stays in a pocket during a color, and the calendar leaks hours a week.
The Sherpa answers in seconds, knows the difference between a trim and a full set, books the right chair time, and handles the reschedule dance without attitude. Your people keep doing the work; the calendar stops requiring their evenings.
After hours
The crew
Rosa Whitfield
Ran front desks for fifteen years - salon, dental, med-spa - before building the assistant she always wanted on staff. Knows exactly which questions the bot must answer like a human, because she answered them for a living.
Dev Patel
Builds the calendar connections - the double-booking-proof part. Formerly scheduling software for a chain; now insists small shops deserve the same engineering.
Keisha Brown
Interviews your front desk and writes the assistant's manner. The "polite reminder, never guilt-trip" tone is hers, tested on actual snowbirds with actual opinions.
Arturo Lim
Onboarding, texting-setup, and the monthly calendar review. Also teaches the "let the bot take it" habit, which takes about two weeks and changes everything.
Work & rates
| Build | Includes | Live in | ||
|---|---|---|---|---|
| Everyone startsFit CallRosa, on your actual calendar and phone traffic: what the assistant should take over and what it should not. Not every shop needs this - she says so when true. | Fit call - the honest map | same week | Free45 minutes | |
| Start hereThe Front-Desk AICalls and texts answered, real-time booking, preferences remembered, reminders scheduled. Monthly care $190. | Answering + booking + reminders | 3-4 weeks | $3,400build | |
| Most bookedThe Full DeskEverything above plus the waitlist that backfills cancellations automatically - the feature that pays for the whole build, clients report. | Plus the auto-backfill waitlist | 4-5 weeks | $5,200build | |
| The chainMulti-LocationTwo to five locations, shared rules, location-aware booking, and the owner's dashboard. Built for the second-generation family businesses running several chairs, bays, or rooms. | 2-5 locations, shared rules, owner dashboard | 6-8 weeks | $8,900build |
All prices USD. Monthly care is cancel-anytime. AI platform fees (typically $50-150/month) paid by you directly - sized honestly on the fit call, never marked up. Your client data stays on U.S. infrastructure and is never resold or used for advertising.
How it goes
01
01
Bring your calendar chaos. Rosa maps what the assistant should take - and the two or three things it should always hand to a human.
02
02
Keisha interviews your front desk and the way your regulars actually text. The assistant learns the tone, the pet names, and the "ask for Maria" preferences.
03
03
Dev connects your real calendar and builds the guardrails - no double bookings, no invented services, the polite human handoff when stumped.
04
04
Two weeks of Arturo coaching the "let the bot take it" habit. Then the monthly review: fill rate, no-shows, and the hours your people got back.
Client stories
"I was answering booking texts during my son's baseball games. The Sherpa took the evening traffic, filled two cancelled slots from the waitlist the first week, and my no-show rate halved. My son noticed before my accountant did."
Tracy M. · salon owner, 51
"Med-spa front desk, and the bot handles the reschedule dance better than I do - it never gets tired at 6pm. It escalates the sensitive questions to me like it was trained by my mother. Appropriate, really."
Dr. Elena S. · 58
"Three locations, and the shared rules finally made the calendars behave. The dashboard pays for itself in the arguments it ended between my two managers."
Frank O. · family chain owner, 63
// Before you book //
Contact
A sentence about your shop and what happens to booking texts at 8pm. Rosa takes the fit calls herself, snowbird season notwithstanding.
TEL (602) 555-0183
Hours Mon-Fri 8am-5pm MST